Mia Krysa

I’m currently writing an article on the WNBA and the rise of women’s sports. It’s something I’ve always had an interest in—but lately, the industry has been booming. In order to promote my article, I’ve made 3 posts that will go up on social media to encourage sharing, but each post has a different technique as far as copy and graphics.

Instagram

For Instagram, I wanted to keep it short and sweet. I chose to use one black and white image (no carousels, because I find that not everyone scrolls through them. I want to catch their attention right away). Everyone knows Caitlin Clark, So I thought the black and white, plus Clark, and the bright orange text might make someone stop. I took inspiration from some of the magazine accounts I follow who post on Instagram with links in their bios leading to the articles. I wanted to give some detail, but keep it “mysterious” to encourage them to click on the link to read.

Facebook

I associate Facebook with the older population. It’s not that young people don’t use Facebook, but it seems to be the most-used among older adults. I wanted to create a short post, with a video to capture their attention. The link to the article is located within the post, so the audience doesn’t have to navigate anywhere else to find the article. I thought a video might encourage Facebook users to stop and look. I want the focus to be more on the video and not on the copy. Keep in mind that if this was actually posted on Facebook, the arrow would not be there and the video would automatically start playing should the user hover over this post. (The actual video sample is here, on here, on Canva).

LinkedIn

While we associate LinkedIn with professionalism and business, I wanted to mix in a casual tone with my post. I kept the voice mostly sophisticated, but wanted to add a personal touch in saying that I was proud of the work I did on the article. Similar to Facebook, my LinkedIn post had a link to the article directly within the post (Instagram—when are we adding this feature?). The copy in this post was also longer than on Facebook and Instagram, as I’ve found that when users are scrolling through LinkedIn, they’re prepared to read a bit more!

I’m prepared to actually share my LinkedIn post when my article is completed. Different social media calls for different techniques, and it’s important to lean into each a little differently.