
Social media is used by many to learn, share information, and connect with others. It’s also a place that can be used to create good in the world, given its many capabilities. Have you ever cared about a movement or a project that you wanted to advocate for but didn’t know where to start? Or what about simply sharing an opinion you think could benefit others? Let me explain.
Social Media Activism 101
Social media, in addition to ways you’re probably already using it, can be used to participate in movements you care about. It can be used to call on communities, spread awareness, and inspire action throughout society. Social media creates a sense of a “digital village,” where someone can post something that others might agree with and support, thus mimicking a sense of closeness with community. If you can reach millions of people just by posting one TikTok of you eating your lunch, think about the impact that might have when using it to advocate.
Nicole Reiley, a writer for University Times, explained how we most often use social media to advocate: “Every day on social media, it is not uncommon to see various forms of advocacy at work—whether raising awareness about the war in Gaza, educating people about reproductive rights, or promoting sustainability measures. Viral hashtags can now educate communities about human rights, underrepresented groups, and address pressing political issues. This can be done from anywhere in the world, without the barrier of geographical distance.”
The Dangers of Slacktivism
While social media can most definitely be used for good, we also must address that there’s a fine line between activism and “slacktivism.” Slacktivism is a term used by some to explain how when people choose to participate in some sort of movement (especially on social media) they might repost a hashtag or an Instagram photo, and believe they’ve done all they can. done. Posting a black square on #BlackoutTuesday, then never speaking on the issues of racism again, is an example of slacktivism.
Make Your Posts Count
As we continue to learn and evolve as a society, we must learn how to effectively communicate and advocate for causes we care about. If there’s some sort of movement or topic you feel compelled to support, but may not fully understand, I challenge you to take the time to do some extra research. Understand how to best support each movement. Ponder on information and form your own opinions. Advocate with care.

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