Mia Krysa

If you’re not up to date with digital marketing strategies, you might have never thought about the importance of an email newsletter when it comes to marketing your business. Interestingly enough, when a newsletter is thought-out and backed by strategy, it can drive more customers to your website or product.

I’ve worked on a few newsletters in my lifetime — one being my own, a weekly newsletter that covered fashion, lifestyle, and health and wellness, and another being a monthly newsletter for a professional women’s basketball team, that detailed press releases, team updates, game days, and everything people might need to know about the team.

If you’d like to learn more about how a newsletter can be beneficial to your business, keep reading. 📖

What is a newsletter?

For those of you who don’t know, a newsletter (now, they’re most often sent through email), is something that a brand sends out to its customers or followers to advertise current happenings, sales, or any extra information they feel is useful to include — and that will drive more traffic or sales.

Newsletters are useful because “email campaigns are easy to measure, which means you can track your progress and make adjustments leading to more wins.”

Most brands send out a monthly email newsletter, at the beginning to end of each month, to prepare consumers for the upcoming or past months to recap what they might’ve missed, or just keep them up-to-date on the brand itself.

Design, Content, and Value

According to Brafton.com, it’s most important to have these three pillars in mind when sending out your newsletter: design, content, and value.

A few tips to keep in mind:

• Your newsletter should be easy to navigate. Don’t clutter it with unnecessary details like buttons or designs.
• Keep your brand logo visible, and design around your logo, brand colors, and guidelines to keep your content consistent and memorable.
• Use photos in your newsletter to keep the content interesting and catch people’s attention.
• Personalization goes a long way! With different email software systems, you have the ability to customize the content to each person’s name.
• Use your newsletter to convert subscribers to social media followers. Attach them as icons to make them easy to click on.
• Keep the name of your newsletter focused and associated with your brand, so people know exactly what to expect.
• Don’t have lots of text in your newsletter. You want to keep it short, brief, and drive traffic back to your website.

Newsletters for Fun

Below is an example of the newsletter that I used to write, where I created collages with what I was going to discuss. I talked about current trends in beauty, fashion, and health and wellness — but while I’m focusing on my degree, that was put on the back burner. Nonetheless, it was fun and something I enjoyed doing.

October ins & outs. by mia

Read on Substack

Overall, newsletters are a great way to connect with an audience and, like we said, drive traffic to your website! Remember to guide people to the pages you want to see, while keeping the newsletter clean, easy to read, and consistent with your brand guidelines.

Happy newslettering!