Mia Krysa

Have you ever been asked about your “desert island” picks? Like, if you were stranded on a desert island, what 3 items would you take with you? Ever thought about your “desert island” social media pick? Mine, without a doubt, is Instagram. Here’s why.

What IG Offers in 2025

Personally, Instagram is my most-used social media platform. It’s a place to share information, advertise your business, shop, explore, and pretty much post whatever you want, when you want. It’s demographic skews more towards a younger audience, which is crucial in creating change. Instagram is constantly evolving — what started as a simple photo-sharing app, now has features like stories, lives, reels, in-app stores, private messaging, and even broadcast channels, which are a public, one-way messaging feature that allows creators to communicate with their followers in a much more direct and private environment. Also, 90% of the top 100 brands are on IG. What does that tell you?

“With 2 billion monthly active users, it’s the third biggest social platform globally. Its demographic stats scream opportunity: 72% of U.S. teens and 76% of 18-29-year-olds are on it, making it the go-to spot for Gen Z. If your brand’s chasing younger audiences, this is your playground.” Statistics have shown that Gen Z is the hardest generation to advertise to, because most members of the generation are extremely media-literate, are skeptical, and have grown up in an era where digital advertising began and has evolved. If you’re a business in 2025, you want Gen Z on your side, and Instagram is the way to do that.

Instagram is Where Young People Actually Pay Attention

Instagram has an even split as far as gender demographics, which is unique in today’s social media platforms. It’s also one of the best way to create a following organically, and can be used to post and share “behind-the-scenes” content, as well as polished, paid content. Instagram is also riddled with influencers, who can promote your brand by sharing their experiences through images and video.

As far as sales and shopping goes, Instagram Shop is now a popular way to try to sell to someone and increase profit. I don’t use it often, but can see why it’s beneficial because users don’t have to leave the app to buy something, and it doesn’t feel like products are being pushed on you when you’re scrolling. As an IG user, you can easily scroll past something that doesn’t interest you, or tailor your ad suggestions so that you get content that’s more unique to you.

Curate Your Feed, Control Your Narrative

Instagram is a highly visual platform, which gives businesses and brands the opportunity to showcase exactly what they want their users to see. With one look at an Instagram profile, users can decide whether or not they want to interact with that brand. Take the time to craft your Instagram feed and show your audience exactly what you want them to see. It has limitless features that will ultimately aid in brand awareness and reputation.

Now – what’s your desert island social pick?