Mia Krysa

This week was an exceptionally busier week than the last — and I already thought it couldn’t get any busier. It was my birthday, I got a promotion at work, and have really tried to pace myself with my homework. In the past, I’ve found myself saving all of my homework for the weekend or for a Sunday, and am miserable trying to complete everything by the due dates. At work, and through weekly production journals for my class, I’ve found myself become better at pacing my work, and am much less stressed

A Reminder from my Boss

The other day, my boss was explaining to me that even though I like to cross everything off my to-do list, I need to get out of that mindset. Likely, my to-do list will never end. It’s more about prioritizing what needs to get done first. And then ask yourself, what could wait until next week?

Diving Into a New Topic: Gender Pay Gap in Sports

This week, I wrote about the gender pay gap in sports. This issue has been a well known issue in the world in general for so long, that I feel like maybe it’s just not interesting. For my first article, I wrote a brief history on women’s sports, and below are the metrics:

Article #1
Post Date: Jul 28, 2025
Post Publish Time 1:00 PM

Impressions: 1,005
Members reached: 588
Profile viewers from this post: 12
Followers gained from this post: 0
Reactions: 16
Comments: 6
Reposts: 2

Here are the metrics for my second article:

Article #2
Post Date: Aug 1, 2025
Post Publish Time: 3:00 PM

Impressions:171
Members reached: 88
Profile viewers from this post: 1
Followers gained from this post: 0
Reactions: 3

Timing is Everything

After seeing these metrics, it’s safe to say that I will not be posting on a Friday again. Hootsuite published an article that had recommended times for each days of the week, if you wanted to post every day. What’s most important about that article though, is that even if you post at a good time for that day, it might not be the best time in the week. Comparing the metrics from a Monday LinkedIn post to a Friday LinkedIn post showed a drastic change, and I can definitely learn something from my audiences’ behavior. On Monday, people are scrolling LinkedIn more, ready to take on the work week. By Friday, people might not be as active on LinkedIn because they’re ready for the weekend.

Do I blame them? No. Do I wish my second article performed better? Yes. Admittedly, I don’t know why I would’ve posted at 3:00PM either. That was probably an error on my part, because no article that I have read suggests posting at 3PM on a Friday.

Knowing Your Audience — and Reaching the Right One

Another thought I had, was that maybe my article just wasn’t appealing to the followers that I currently have. Women are probably more interested in the topic at hand. The women’s pay gap doesn’t really appeal to men. Over half of my followers/connections are men… so maybe that’s the problem. This week, I’m going to continue working on expanding my followers and connections to women leaders, marketers, and women in the sports industry. I think this will help in appealing to the right audience.

Lessons I’m Taking Into Next Week

• Don’t post on Friday afternoons.
• Keep building a network that reflects the audience I want to reach.
• Your to-do list will never be empty — so stop treating it like it should be.

Here’s to another week of growing, learning, and maybe (just maybe) choosing a better time to post.