For the past five weeks, I’ve written about the gaps in equity between men and women’s sports, and posted articles on LinkedIn. I’ve done tons of research, spent hours on assignments, and written hundreds of words. As a sports marketer for the Connecticut Sun, I spend almost every day working for athletes. I send out emails, work in the team app, write copy for paid social posts, curate the newsletter, write for the podcast, and more.
While working for a professional women’s team, I think a lot about the importance of equal pay, equal representation, equal media coverage, and the safety of women athletes. While these are important issues, there’s another forgotten equity gap — the medical research gap.
Beyond Pay and Coverage
It’s not surprising to know that medical research has often been performed on men, by men. So, many of the treatment plans or recovery plans that women athletes might use to help themselves may not work as well. Without taking athletes into account, there’s a jarring statistic that “despite living longer than men on average, women spend 25% more of their lives in poor health” and “approximately 1% of healthcare research and innovation is invested in female-specific conditions beyond oncology.”
ACL Tears
As a women’s basketball fan, I’ve heard tons of stories and even seen ACL tears on the court. And actually, women are six times more likely to tear their ACL’s than men. This is due to a few different reasons.
My LinkedIn Article
In my LinkedIn article (which is scheduled for tomorrow morning), I wrote a bit more in depth about ACL tears and how we can try to move forward as a society in performing more research. And prioritizing women in this research. We need more investment in research that centers women athletes, more training and recovery programs built specifically for women’s bodies, and more women leading the conversations in sports science. If we want women’s sports to thrive, protecting athletes’ health is just as important as paying them fairly or broadcasting their games on national television.
Looking Ahead
Through proper research, and the right advocates, I really believe that women’s sports has the chance to become as popular as men’s sports. The more women continue to work in sports, uplift other women, the more women play sports, and the more people invest in women’s sports — it’ll all add up over time and make a difference.


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