Spalding Social Media Campaign and Rebrand
Spalding has been a cornerstone in sports equipment for over a century — but after losing its NBA partnership and falling behind on social, it became clear the brand needed more than just quality products to stay relevant. For this project, I audited Spalding’s existing channels and discovered major gaps in engagement, consistency, and content strategy, and then presented a solution.
A Social Media Strategy: #ProtectWhereWePlay
This was one of my favorite projects — a social media campaign proposal for Ocean Conservancy’s new initiative, #ProtectWhereWePlay. The goal was to get people thinking about how ocean health connects to the sports, music, and outdoor spaces they love. I created a full digital campaign concept aimed at athletes, sports fans, and concertgoers — people who may not normally engage with environmental activism.
5-Week LinkedIn Article Series: Inside the Inequality
In an aim to increase my thought leadership skills as a corporate woman in sports, I curated and posted a 5-week article series on LinkedIn. The series focused on a different issue each week with a goal to raise awareness, drive discussion, and create an urgency to level the gender gaps in the sports world and beyond.
The Courthouse Bar a Grille: A Local Restaurant Rebrand
The Courthouse Bar & Grille is a family-owned restaurant in Putnam, CT, located in a cool historic courthouse building, but struggling with staying up-to-date. I rebranded them with a refined logo system, fixed their broken social media, and elevated their copy to honor their history while making them competitive again.
Goodreads Website Redesign
This project challenged me to take a critical look at a platform I use regularly and re-imagine it for a more modern, user-friendly experience. The goal was to identify usability issues within Goodreads’ current site, conduct a thorough UX audit, and redesign key areas of the platform to better serve readers. My redesign focused on improving visual appeal, simplifying navigation, and making the site feel more personalized and engaging for everyday users.
Mia Krysa 