Mia Krysa

Tag: blog

  • Reflecting on Growth: My Final Blog Post in the ICM Program

    Reflecting on Growth: My Final Blog Post in the ICM Program

    Learning Through Women’s Sports

    I’ve learned so much about myself during these last few weeks — and the last year. Over the course of five weeks, I worked on a LinkedIn article series highlighting women’s sports and the inequalities that athletes face. I spent countless hours researching and listening to books, diving deeper into the stories of women who inspire me.

    One of those women is Dawn Staley. While I still haven’t finished her book Uncommon Favor (which I highly recommend), I’ve taken a closer look at her career and leadership style. She’s authentic, vulnerable, and unapologetically real — qualities that have made her a role model to so many. Recently, I even listened to her on Michelle Obama’s podcast, IMO, which I also recommend for anyone who wants to feel empowered.

    Closing a Chapter in My Master’s Program

    As I write this, I feel a weight lifted from my shoulders. This is the last blog post I’ll be writing during my time in the ICM program. Over the past year, I pushed myself to take as many courses as possible in order to finish my master’s degree quickly — and now, looking back, I can see how much my life has shifted during that process.

    I truly owe so much to this program. I’ve learned the importance of strategy, developed skills in content creation, and embraced my creativity more fully than ever before.

    Lessons from My LinkedIn Series

    When it came to my LinkedIn series, the results weren’t exactly what I envisioned. But what I gained was even more valuable: confidence. I’ve become less intimidated about posting on LinkedIn, more comfortable sharing my voice, and better at managing my time.

    I also learned how to document my work effectively, prioritize tasks, and evaluate what needs to be done first versus what can wait. These are skills that will stick with me long after this project.

    Final Results

    Here’s a snapshot of the total performance of my LinkedIn series:

    2,901 impressions | 54 likes | 6 comments | 8 reposts | 21 new followers

    While the numbers tell one part of the story, the growth I experienced throughout this process tells the rest.

    Moving Forward

    This project marks both an ending and a beginning. It’s the close of my time in the ICM program, but also the start of applying everything I’ve learned to the next chapter of my career.

    More details about my project can be found within my portfolio, or linked here.

  • Learning (and Posting) As I Go: A Busy Week, My Birthday, and a LinkedIn Lesson

    Learning (and Posting) As I Go: A Busy Week, My Birthday, and a LinkedIn Lesson

    This week was an exceptionally busier week than the last — and I already thought it couldn’t get any busier. It was my birthday, I got a promotion at work, and have really tried to pace myself with my homework. In the past, I’ve found myself saving all of my homework for the weekend or for a Sunday, and am miserable trying to complete everything by the due dates. At work, and through weekly production journals for my class, I’ve found myself become better at pacing my work, and am much less stressed

    A Reminder from my Boss

    The other day, my boss was explaining to me that even though I like to cross everything off my to-do list, I need to get out of that mindset. Likely, my to-do list will never end. It’s more about prioritizing what needs to get done first. And then ask yourself, what could wait until next week?

    Diving Into a New Topic: Gender Pay Gap in Sports

    This week, I wrote about the gender pay gap in sports. This issue has been a well known issue in the world in general for so long, that I feel like maybe it’s just not interesting. For my first article, I wrote a brief history on women’s sports, and below are the metrics:

    Article #1
    Post Date    : Jul 28, 2025
    Post Publish Time 1:00 PM

    Impressions: 1,005
    Members reached: 588
    Profile viewers from this post: 12
    Followers gained from this post: 0
    Reactions: 16
    Comments: 6
    Reposts: 2

    Here are the metrics for my second article:

    Article #2
    Post Date: Aug 1, 2025
    Post Publish Time: 3:00 PM

    Impressions:171
    Members reached: 88
    Profile viewers from this post: 1
    Followers gained from this post: 0
    Reactions: 3

    Timing is Everything

    After seeing these metrics, it’s safe to say that I will not be posting on a Friday again. Hootsuite published an article that had recommended times for each days of the week, if you wanted to post every day. What’s most important about that article though, is that even if you post at a good time for that day, it might not be the best time in the week. Comparing the metrics from a Monday LinkedIn post to a Friday LinkedIn post showed a drastic change, and I can definitely learn something from my audiences’ behavior. On Monday, people are scrolling LinkedIn more, ready to take on the work week. By Friday, people might not be as active on LinkedIn because they’re ready for the weekend.

    Do I blame them? No. Do I wish my second article performed better? Yes. Admittedly, I don’t know why I would’ve posted at 3:00PM either. That was probably an error on my part, because no article that I have read suggests posting at 3PM on a Friday.

    Knowing Your Audience — and Reaching the Right One

    Another thought I had, was that maybe my article just wasn’t appealing to the followers that I currently have. Women are probably more interested in the topic at hand. The women’s pay gap doesn’t really appeal to men. Over half of my followers/connections are men… so maybe that’s the problem. This week, I’m going to continue working on expanding my followers and connections to women leaders, marketers, and women in the sports industry. I think this will help in appealing to the right audience.

    Lessons I’m Taking Into Next Week

    • Don’t post on Friday afternoons.
    • Keep building a network that reflects the audience I want to reach.
    • Your to-do list will never be empty — so stop treating it like it should be.

    Here’s to another week of growing, learning, and maybe (just maybe) choosing a better time to post.

  • Women’s Sports, LinkedIn, and What I’m Doing About It

    Women’s Sports, LinkedIn, and What I’m Doing About It

    In the culmination of my graduate degree, I’ve been thinking about what career I want to pursue and where I think I can do better as far as my online presence. I know one thing without a doubt — I want to work in women’s sports. In February, I accepted an internship with the Connecticut Sun, and it’s been such an amazing learning experience for me. Not only did I finally figure out where I fit in the professional world, but also what I’m genuinely passionate about. As a woman, I love seeing other women succeed, and as a life-long lover of most sports, I love seeing women succeed as athletes. I’ve learned so much in my internship and continue to learn more every day, about things like paid social, email marketing, app management, writing copy, creating promotional graphics, working with brand partners, ticket sales, and more.

    But why is any of this important?

    It’s important because we’re doing it for a women’s sports team. And historically, women’s sports has been neglected and ignored in almost every aspect of society — until now. The WNBA, for example, is finally getting the recognition it deserves, and has reached a new high in viewership this year. “The WNBA kicked off its 2025 season with unprecedented viewership numbers, setting new records for opening weekend on ESPN platforms. The marquee matchup between the Chicago Sky and Indiana Fever became the most-watched WNBA game ever on ESPN, drawing an average of 2.7 million viewers and peaking at 3.1 million. This marks a 115% increase over last year’s regular season ABC average.” But make no mistake — there’s still a long way to go.

    My Lacking LinkedIn Presence

    Personally, I struggle with LinkedIn. I don’t know if it just feels too formal to me, or if I’m not connecting and following with the right people. I think I’ve always felt some sort of imposter syndrome, which is when someone thinks they’re “undeserving of their achievements and the high esteem in which they are, in fact, generally held.” I’m familiar with this feeling, especially because it’s easy to compare yourself to other people in your 20s. I’m in a place right now where I feel like I could be farther in my career, but I’m really just starting, and I struggle with that sometimes.

    Because of my imposter syndrome, I’m not as confident with posting on LinkedIn as I should be. But I’m here to change that. Combining my professional interests, and my lack of presence on LinkedIn, plus my passion for protecting and recognizing women in sports — I’ll be releasing a 6-week LinkedIn series, educating others on the history of women’s sports, the gaps between women and men in multiple areas, and how we can move forward.

    A Game Plan for Change

    Look out for my LinkedIn articles! I’ll post one article and one post per week, focusing on a different aspect of women’s sports. They’ll be about 600-1,000 words long, and backed by thoughtful research from articles, journals, podcasts, books, and videos. The goal is to not only educate others on historic and societal barriers that women athletes face, but to establish myself as a thought-leader on LinkedIn. This series will aim to reach audiences
    who want to create change — from athletic directors to sports executives and everyone in between.

    Connect with me here.