Mia Krysa

Tag: linkedin

  • Notion: The Project Management Tool You Can’t Go Without

    Notion: The Project Management Tool You Can’t Go Without

    No, I’m not sponsored by Notion. I just love it.

    What’s Notion?

    If you’re unfamiliar with Notion or other project management tools, you’re missing out. They can be used for anything and everything — especially when it comes to juggling multiple projects at once, which is exactly what I’m doing right now. With Notion, you can create templates to make to-do lists, calendar appointments, track deadlines, or even do fun things, like cross things off your bucket list. It’s completely customizable, has clean UX/UI, and makes the user feel accomplished when they cross something off their list. I’ve even know people who’ve made templates to track what books they’ve read, how they rated them, and any more information they wanted to include in one sheet. The possibilities are endless.

    Using Notion to Organize my LinkedIn Project

    In this instance, I’m using Notion to organize my LinkedIn project for the next six weeks. Each week, I’ll be writing an article on LinkedIn, discussing different gaps and inequalities in women’s sports vs. men’s sports. Since I want to work in sports media and stay in the WNBA world, it’s important that I become a thought leader in the industry, and this is one of the ways I can do that.

    I organized each week like the photo above, and included due dates, status updates, and tags, so I could keep track of each assignment. In each task, users have the ability to expand and create another template. For mine, I chose to list smaller tasks that I could cross off throughout the week. At the end of each week, my subtasks should look like this:

    I plan on checking into Notion each day to stay on top of my studies. Plus — this is one class, and I’m also completing my master’s capstone at the same time. It’s safe to say that my plate is full.

    This week, I also annotated my bibliography with the current sources I have. I plan on starting to write my first article as well, just because this class happens in such a short period of time, I’d like to get ahead of schedule. I love to write, so this isn’t an issue for me. For this project, I picked something that I genuinely enjoy, but also in an area where I know I have some work to do (my LinkedIn presence), and establishing leadership.

    Updating my Profile

    This past week on LinkedIn, I tried updating my profile to the best of my ability. In one of the videos I cited in my bibliography, Tommy Clark spoke about how important it is to have a clean, concise, and clear presence. In other words, who are you, and what problem are you solving? Why should someone in your target audience follow you on LinkedIn? You don’t have to have a long bio, or try to answer multiple questions at once. Keep it simple. If I’m going to post an article each week on LinkedIn, and I want people to engage with my profile and my posts, my profile has to look top-tier. I updated my profile picture, bio, and headline. I’m starting this experiment with 265 connections, and I’m hoping to reach at least 100 more.

    Stay tuned for my first article next week! Connect with me here.

  • Promoting on Social Media: Instagram, Facebook, and LinkedIn

    Photo by Tracy Le Blanc on Pexels.com

    I’m currently writing an article on the WNBA and the rise of women’s sports. It’s something I’ve always had an interest in—but lately, the industry has been booming. In order to promote my article, I’ve made 3 posts that will go up on social media to encourage sharing, but each post has a different technique as far as copy and graphics.

    Instagram

    For Instagram, I wanted to keep it short and sweet. I chose to use one black and white image (no carousels, because I find that not everyone scrolls through them. I want to catch their attention right away). Everyone knows Caitlin Clark, So I thought the black and white, plus Clark, and the bright orange text might make someone stop. I took inspiration from some of the magazine accounts I follow who post on Instagram with links in their bios leading to the articles. I wanted to give some detail, but keep it “mysterious” to encourage them to click on the link to read.

    Facebook

    I associate Facebook with the older population. It’s not that young people don’t use Facebook, but it seems to be the most-used among older adults. I wanted to create a short post, with a video to capture their attention. The link to the article is located within the post, so the audience doesn’t have to navigate anywhere else to find the article. I thought a video might encourage Facebook users to stop and look. I want the focus to be more on the video and not on the copy. Keep in mind that if this was actually posted on Facebook, the arrow would not be there and the video would automatically start playing should the user hover over this post. (The actual video sample is here, on here, on Canva).

    LinkedIn

    While we associate LinkedIn with professionalism and business, I wanted to mix in a casual tone with my post. I kept the voice mostly sophisticated, but wanted to add a personal touch in saying that I was proud of the work I did on the article. Similar to Facebook, my LinkedIn post had a link to the article directly within the post (Instagram—when are we adding this feature?). The copy in this post was also longer than on Facebook and Instagram, as I’ve found that when users are scrolling through LinkedIn, they’re prepared to read a bit more!

    I’m prepared to actually share my LinkedIn post when my article is completed. Different social media calls for different techniques, and it’s important to lean into each a little differently.