Project Overview
In Summer 2025, I launched Inside the Inequality: A Five-Week Series on Women’s Sports to explore pay gaps, safety, media representation, and the research disparities facing women athletes. The project combined original writing, secondary research from 30+ sources, and consistent posting on LinkedIn and my portfolio/blog site to build awareness and thought leadership in the women’s sports space.
Process
Each week, I published a new long-form article that drew from my curated bibliography, media case studies, and ongoing conversations around the WNBA and women in other sports. I also created digital artifacts and production journals each week, to track my progress and document my work. My workflow included:
- Topic Development: Selecting themes such as pay equity, athlete safety, online harassment, and the medical research gaps.
- Research & Writing: Using sources like Christine Yu’s Up to Speed and Harvard research on ACL injuries to back arguments with evidence, among many more sources.
- Content Design: Creating uniform Canva graphics for article covers to establish visual consistency.
- LinkedIn Publishing: Posting weekly, with additional posts directing traffic to articles.
Results & Analytics
The series demonstrated both traction and learning opportunities.
- The first article performed strongest in views and engagement, showing demand for this type of content. I received 22 likes, 6 comments, 4 reposts, and 1,427 impressions.
- Later articles, while still driving traffic, saw diminishing returns — a reflection that audiences may prefer varied content formats beyond long-form articles.
- The second article received 9 likes, 0 comments, 3 reposts, and 475 impressions.
- The third article received 8 likes, 0 comments, 1 repost, and 529 impressions.
- By the final article and post, total engagement stayed somewhat steady even though likes tapered off. The final wrap-up LinkedIn post reached 470 impressions and 15 likes, validating both topic relevance and the series’ impact.
TOTAL STATS: 2,901 impressions | 54 likes | 6 comments | 8 reposts | 21 new followers
While I didn’t reach my initial goals with every post, I achieved an overall improvement on my LinkedIn presence.
Takeaways
- Consistency builds authority: Posting every week created a recognizable presence.
- Diverse formats drive engagement: Supplementing articles with short-form posts, visuals, or video would sustain audience attention longer.
- Analytics shape strategy: Reviewing post performance weekly allowed me to refine timing, headlines, and framing.
- Equity conversations resonate: Audiences engaged most when content tied broader inequities to real athlete stories (e.g., Caitlin Clark, Paige Bueckers)
Conclusion
This project documented both the inequities facing women athletes and my growth as a content creator. By blending academic research, current events, and digital strategy, I created a series that reached thousands on LinkedIn, built my professional voice, and provided a framework for thought-leadership campaigns in sports marketing.
If you’d like to take a look at my blog posts each week, where I dove deeper into article topics and further documented my work, they are linked below:
Blog 1: Women’s Sports, LinkedIn, and What I’m Doing About It
Blog 2: Notion: The Project Management Tool You Can’t Go Without
Blog 3: Balancing Game Days and Professional Growth
Blog 4: Learning and Posting as I go: A Busy Week, My Birthday, and a LinkedIn Lesson
Mia Krysa 