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I work with sports teams, athletes, and brands who want to enhance their digital presence and elevate their storytelling.
Author: mkrysa
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Learning Through Women’s Sports I’ve learned so much about myself during these last few weeks — and the last year. Over the course of five weeks, I worked on a LinkedIn article series highlighting women’s sports and the inequalities that athletes face. I spent countless hours researching and listening to books, diving deeper into the…
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For the past five weeks, I’ve written about the gaps in equity between men and women’s sports, and posted articles on LinkedIn. I’ve done tons of research, spent hours on assignments, and written hundreds of words. As a sports marketer for the Connecticut Sun, I spend almost every day working for athletes. I send out…
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I can’t believe a year has gone by since I started the ICM program. I’ve spent countless hours on blog posts, projects, and what has felt like endless research on how to communicate effectively online. I have so much to thank this program for, and here’s a few things I’ve learned. Looking Ahead I’ve accomplished…
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This week, I wrote about the issues in safety and abuse among women athletes. In short, the reality is scary. A few months ago, during a Connecticut Sun vs. Indiana Fever game, Jacy Sheldon found herself in a scuffle with Caitlin Clark. The confrontation got heated pretty quickly, and many Caitlin Clark fans went after…
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This week was an exceptionally busier week than the last — and I already thought it couldn’t get any busier. It was my birthday, I got a promotion at work, and have really tried to pace myself with my homework. In the past, I’ve found myself saving all of my homework for the weekend or…
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Finding Rhythm During a Hectic Week This week felt like one of the busiest weeks I’ve had in a while. I worked every day, and three of those days were game days, which often take up extra time and energy. No complaints though, I love what I do and am so blessed to work in…
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Rooted in Passion When I think about my future in the sports world, there’s one thing I’m sure of. As a woman, I want to be an ally for other women and advocate for women athletes in one way or another. Right now, I work as a marketing intern for the Connecticut Sun, and it’s…
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No, I’m not sponsored by Notion. I just love it. What’s Notion? If you’re unfamiliar with Notion or other project management tools, you’re missing out. They can be used for anything and everything — especially when it comes to juggling multiple projects at once, which is exactly what I’m doing right now. With Notion, you…
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In the culmination of my graduate degree, I’ve been thinking about what career I want to pursue and where I think I can do better as far as my online presence. I know one thing without a doubt — I want to work in women’s sports. In February, I accepted an internship with the Connecticut…
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I spent about 5 weeks researching Spalding’s brand and social media presence. In short: I didn’t find much. I quickly realized that Spalding had a lot of work to do when it came to their digital identity, so I came up with a plan to help them. A Brand with Legacy, but Lacking Presence Rather…
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This week, I’ve been thinking about how I respond when I see a link or a hashtag in a post. Most often, it doesn’t make a difference in whether or not I engage with the post. The only time I find them effective is when I’m interested in the topic of the post (maybe it’s…
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With AI becoming an everyday occurance in many of our lives, it’s becoming more important to be transparent when running a business or a brand. As you’re scrolling through social media, it’s also your responsible to be media literate, so you can differentiate between what’s AI and what’s real. What Builds Trust on Social Media?…
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Have you ever been asked about your “desert island” picks? Like, if you were stranded on a desert island, what 3 items would you take with you? Ever thought about your “desert island” social media pick? Mine, without a doubt, is Instagram. Here’s why. What IG Offers in 2025 Personally, Instagram is my most-used social…
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The Early Days of the Internet When I think about the way that social media has changed over the years, it baffles me. I was born in 1999, the same year of the Internet. I grew up without much social media, and iPhones didn’t come out until I was 8 years old. Back then, I…
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For my visual design class this semester, we were tasked with rebranding a local business that we felt needed help. I chose The Courthouse Bar & Grille because after over 20 years in the business, they’re due for an upgrade. A Bit about The CBG The Courthouse Bar & Grille is located in downtown Putnam,…
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When thinking about layouts in design, you might think of how photos and typography are arranged in a magazine. Or, you might think of a landing page on a website that perfectly aligns text, images, buttons, and calls to action. One of the more interesting elements about layouts in design (to me), is the use…
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I’m a much more creative person than analytical, and making mood boards has always been one of the most fun and expressive ways to explore different colors, textures, and “vibes.” Mood boards are like modern scrapbooks (which I also love)—they help tell a story or communicate a feeling without needing any words. Pinterest is basically…
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Color is more than just a visual experience — it can shape our emotions, perceptions, and even behaviors. The study of this phenomenon, known as color psychology, explores how different hues influence human behavior and responses. Color in Marketing and Branding Research shows that color can affect human behavior. For example, it can alter the…
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I had never really given much thought to typefaces until this week. It wasn’t something I paid much attention to. But after being introduced to the world of typefaces, fonts, and everything in between, I realized how much they play a role in brand identity. Discovering the Power of Typefaces Some typefaces are instantly recognizable.…
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Goodreads is a well-known book-tracking platform for book lovers. It’s the most popular platform of its kind and serves as a place for organizing, book reviews, recommendations, and more. Despite its popularity, many users find it cluttered, unorganized, and hard to navigate. This case study explores the research conducted in evaluating Goodreads’ strengths and weaknesses…
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Have you ever been on a website that has limited usability? Maybe the navigation center is messy, the information is inconsistent, or the website is just plain horrible. With these types of websites in mind, designers had to come up with a standard to hold websites to during the design process. So, they created a…
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There are countless methods and techniques in the UX design process. And no method is right or wrong—it all depends on how you want to refine or change your design to achieve the best result. In my journey of learning more about user-centered design, I decided I wanted to research a method that caught my…
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User Requirements User requirements are the features a product should have to ensure satisfaction from the user (Baxter et al., 2015). In design, it’s important that the products being created are properly serving the targeted users, because that’s what deems a product useful. For example, when I log onto a website to shop for clothes,…
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I set a reading goal for the beginning of 2024 to read 52 books. I underestimated how hard it was going to be for me to stick to my goal. I’m ashamed to say that I’m now at about 9 books completed for this year. I’m so disappointed and have found myself scrambling to finish…
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After beginning On Writing Well, by William Zinsser, I started reflecting on my life as someone who’s always considered herself a writer. My earliest memories involve me having some kind of journal, where I’d write about my days at school and talk about memorable moments that I wanted to remember. As time passed, these moments…
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Mia is probably one of the most indecisive people you’ll ever meet. As early as she could remember, she never knew what she wanted to do when she “grew up” and struggled to figure out which college to attend. Looking back now, she can see how everything fell into place to make her who she…
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Writing has always been something I enjoyed. And I always felt like it came easy to me. I was never intimidated by essays or assignments where lots of writing was expected. The assignments I dreaded most were ones that involved math or science. I’ve never thought about how I write or why I write. I…
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Customer journey maps are a tool used by many designers to learn more about their users and understand what may influence their decisions, and their journeys with specific products. With a customer journey map, the story is supposed to be told from the user’s perspective in a way that will inform designers. They’re useful to…
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Have you ever tried to come up with something new— an idea, design, or opportunity— to feel like you keep drawing blanks? Like your brain simply isn’t doing what it needs to do? No matter how hard you try, you just feel stuck? It’s not just you. Most of us have faced this situation once…
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Even though we’ve witnessed some of technology’s amazing benefits in today’s society, it often comes at a price. Tech is so much smarter than we are. The Center of Humane Technology explained it perfectly: Technology is extremely profitable, so it often develops faster than our ability to regulate it or understand its long-term effects.” Isn’t…
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A crucial part of the design process involves understanding the user’s point of view. Up until this point, I’ve covered empathy pretty deeply — but wanted to touch on POV and problem statements in design. What’s a problem statement and why are they important? A problem statement is sometimes thought of as the most challenging…
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As I’ve continued reading Stolen Focus, I’ve begun to think more about ADHD, anxiety, stress, and the internet. Quite a handful, I know. Hari, the author of Stolen Focus, talked about an interview he’d had with Dr. Nadine Burke Harris. Dr. Harris explained how so many children and people are struggling to focus because their…
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I love lists. Grocery lists. To-do lists. Packing lists. Affirmation lists. Homework lists. I’ve used an agenda for school since fourth grade and I don’t think I could have gotten through my middle and high school years without one. To this day, I appreciate my teachers who would require us to write everything in our…
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We know that in the design thinking process, the first step is to empathize. As designers, we must think about other human experiences as if they were our own. How can we design a useful product if we don’t empathize with the people using the product? How do we foster better experiences? Think about your…
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I never really thought much about UX Design until it was something I started learning about in school. As a chronically-online society, we’re being psychologically influenced by every website we visit. And when we’re not online, we’re shopping in stores that showcase items with packaging that encourages us to buy. Design influences behavior, attitude, and…
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I’m a firm believer in the Law of Attraction. If you’re not familiar with the law, it basically says that whatever you put out into the world is what you’ll get back. The thoughts you think on a day-to-day basis will ultimately show up in your life. Output positive thoughts, emotions and energy = receive…
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Design thinking helps us create innovative solutions to problems while keeping humans as the main focus. Being a college student can come with pros and cons in different areas, such as curriculum, types of learning, workload, professors, and more. As a student at QU, I was tasked with meeting with a classmate to learn about…
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As soon as I picked up Stolen Focus, I resonated with almost everything that the author, Johann Hari, had pointed out. Stolen Focus: Why You Can’t Pay Attention — and How to Think Deeply Again, is a book about how as humans, we’ve lost the ability to focus. I thought about my life, and how…
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I learned about design thinking during my first semester of graduate school. As a new student in the program, I couldn’t understand why the design thinking process differed from how someone came up with a new invention. You create a solution to a problem. Test it out. Go through lots of trial and error. Keep…
Mia Krysa 