Category: ICM512

  • User Requirements User requirements are the features a product should have to ensure satisfaction from the user (Baxter et al., 2015). In design, it’s important that the products being created are properly serving the targeted users, because that’s what deems a product useful. For example, when I log onto a website to shop for clothes,…

  • Customer journey maps are a tool used by many designers to learn more about their users and understand what may influence their decisions, and their journeys with specific products. With a customer journey map, the story is supposed to be told from the user’s perspective in a way that will inform designers. They’re useful to…

  • Have you ever tried to come up with something new— an idea, design, or opportunity— to feel like you keep drawing blanks? Like your brain simply isn’t doing what it needs to do? No matter how hard you try, you just feel stuck? It’s not just you. Most of us have faced this situation once…

  • A crucial part of the design process involves understanding the user’s point of view. Up until this point, I’ve covered empathy pretty deeply — but wanted to touch on POV and problem statements in design. What’s a problem statement and why are they important? A problem statement is sometimes thought of as the most challenging…

  • When designing a new item, product, or service, it’s helpful to know who you’re designing for. Not only must you empathize with your target audience, but you should also know their demographics, hobbies, who they’re influenced by, and what their day-to-day looks like. These details are crucial because they keep the important part of design…

  • We know that in the design thinking process, the first step is to empathize. As designers, we must think about other human experiences as if they were our own. How can we design a useful product if we don’t empathize with the people using the product? How do we foster better experiences? Think about your…

  • A&F Website Analysis: Leveraging Psychology in UX Design

    I never really thought much about UX Design until it was something I started learning about in school. As a chronically-online society, we’re being psychologically influenced by every website we visit. And when we’re not online, we’re shopping in stores that showcase items with packaging that encourages us to buy. Design influences behavior, attitude, and…

  • Design thinking helps us create innovative solutions to problems while keeping humans as the main focus. Being a college student can come with pros and cons in different areas, such as curriculum, types of learning, workload, professors, and more. As a student at QU, I was tasked with meeting with a classmate to learn about…

  • I learned about design thinking during my first semester of graduate school. As a new student in the program, I couldn’t understand why the design thinking process differed from how someone came up with a new invention. You create a solution to a problem. Test it out. Go through lots of trial and error. Keep…